Client ··············· Filippa K
Director ············· Gustav Stegfors
Art Direction ········ Manuel Schibli
Published ············ May 2022

Credit················ Original Music
Cello & Electronics··· toechter / Marie-Claire Schlameus

A new dawn - Creative Director Liisa Kessler’s debut campaign introduces a classic swimwear capsule as an homage to the Swedish tradition of ice bathing. Shot in the bare, frozen tundra of northern Sweden, it aligns the human form with the beauty of its surrounding landscape to celebrate our authentic connection to nature, and to each other.